Brand (Another Iteration)

Posted by Justin Fogle / Category:

After another session where I was really thinking that I was not all there in the Brand, I have revisited this.  With a strong connection to my social life (which I start to miss when at BGI), I came up with the following brand.  It is very close to the simplicity that I am working to achieve.


Compassionate Visionary
Social Connector
Building, Transportation, and Technology Geek
Real Estate Addict

1 comments:

carolbgic7 said on November 23, 2009 at 10:37 PM  

Hey Justin,
I love this! You are expanding but narrowing and simplifying at the same time.
I challenge you to create a one-liner that answers this question:
"What is it that you DO exactly?"
I was asked this by a CEO in a job interview about 10 years ago after she looked at my incredibly diverse resume.
Having to answer that simple question in one sentence really was for me the start of some major changes my life, of assessing my view of myself and of seeking my true place in this world. It's a hell of a good question.
I started with, "I translate abstract ideas and conversations into tangible products or services that can walk out the door". This initial off-the-cuff statement has now evolved into the much simpler, "I bring possibilities to life".
What I see in you is a cross-disciplinary highly curious intellectual empathetic creativity that you actively and generously share with others. You use that interaction as the starting place to springboard your ideas into collaborative conversations which then can become reality.
Looking forward to see where this road leads to next for you! Good stuff.

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